Pizza of Venice Mobile App (Concept)

Pizza of Venice


Create an easy to use app for online ordering and local delivery for my favorite local gourmet pizza joint, Pizza of Venice, for mobile devices.

The Problem

Frequent visits to my favorite local pizza place Pizza of Venice got me thinking that they could really use a mobile app for easy online ordering on the go. They currently use EATLA for online orders but I was looking for an easier solution. Phone orders are sometimes difficult as you’re often put on hold due to in-store rush. Also, there isn’t an option to place a re-order as I’m often ordering the same items.

The Solution

Create an easy to use mobile app that allows customers to quickly place an order and choose pick up or delivery locally. It should be simple, easy to use and allow users to quickly place orders with minimal effort. The solution should include options to place re-orders and allow for easy checkout using saved credit card info and other solutions such as Apple Pay, Google Pay or PayPal.

My Role

Design a new app that would enable users to order pizzas and other items on the menu for either pickup or local delivery.


Sketch, InVision Studio, Photoshop, Illustrator.

Design Planning and Research

After defining the problem (create an easier way to order pizza and other items for either pickup or delivery) and identifying the solution (create and easy to use app for mobile devices), the next step involves design planning and research. In this phase, I’ll build an inspirational mood board, sketch out ideas and build wireframe task flows that solves for user requirements.

Mood Board for Inspiration

Mood Board
Rough Sketches
Flow Sketch
Wireframes / Task Flow
Task Flow

Hi-Fidelity Mockups

After brainstorming, sketching out ideas and creating rough wireframe task flows, I’m ready to start working on hi-fidelity mockups based on items gathered in the planning phase.
POV-HomePOV-MenuPOV-Kevin BaconPOV-ExtraToppingsPOV-Add SidesPOV-Confirm OrderPOV-Pickup or DeliveryPOV-Deliver ToPOV-Payment OptionPOV-ApplePayPOV-Thank YouPOV-Create an AccountPOV-Slide Out MenuPOV-Previous OrdersPOV-Reorder

Interactive Prototype (InVision Studio)

After completing all the essential screens and flows based on the user requirements, the final step is to create an interactive prototype so that we can validate the user flows and usability with the team and actual users via usability studies.
InVision Studio
View Hi-Fidelity Prototype