Soundcheck by Spotify App:
January 2015

SUMMARY

Create a Spotify app that would enable users to have a ‘listening party’ that people from all over the world can listen to at the exact same time. The end result was a workable prototype for presentation.

CHALLENGE

Primary challenge: People in disparate locations want to listen to the same music at the exact same time, synchronized with one another. This conclusion was based on live music statistics and competitive analysis of no other streaming services offering this in the market today. It was also one of the top feature requests from Spotify users.

Secondary: Music enthusiasts want an accessible way to find live performances and exclusive content from their favorite artists while having the ability to listen as it is happening or at a later time when time permits.

SOLUTION

Create an app that provides live music to users anytime, anywhere. Create opportunities to provide new and unique content while tapping into existing content, send notifications for upcoming live streams of favorite artists or genres, which will increase Spotify Premium subscriptions, and extend the Spotify brand.

Soundcheck by Spotify®

MY ROLE

Role: UX/UI Designer

Brief: Design a new app that would enable users to have a ‘listening party’ that people form all over the world can listen to at the exact same time.

Tools: Sketch, Axure, Photoshop, Illustrator

Industry: Music

Country: Worldwide

UX Challenge: Create an app that allows music lovers to listen to music events simultaneously with a big emphasis on social

Deliverables: Wireframes, sitemaps, personas, sketches, and high fidelity prototypes.

TEAM

UI/UX: Toby Hernandez, Diana Meehan & Vinh Pham.

 

THE DISCOVERY PHASE

For the discovery phase, we set out to identify the user and business requirements for the app. We wanted to see if another streaming music app is something people would actually use. Also, who is the competition? And how do people normally listen to music? We then created an interview script and interviewed a wide range of people. Based on their feedback, we created our persona.

Behavior Demographic Variables

Behavior Demographic Variables

Persona

Gene was a real person created by behavioral and attitudinal research on existing services. Gathered by one on one recorded video interviews with 5 participants screened for their love of live music and inability to get to live gigs when they want to because they live in remote areas—46% of the worlds population live in remote areas.

Persona: Gene

Sitemap

Now that the persona was created, it was time to come up with the Content Strategy, which is defined as: Planning for the creation, delivery, and governance of useful, usable content. Since this was an app on a mobile device, we also had to think ‘mobile first’. A site map was then created. Another term used is Information architecture (IA). IA focuses on organizing, structuring, and labeling content in an effective and sustainable way. The goal is to help the user find information and focus on primary tasks (emphasis on focus).

 

Sitemap

 

THE DESIGN PHASE

It was now time to start creating low-fi prototypes by sketching out the various screens, and once that was completed, move on to the wireframes.

VIEW LOW-FIDELITY PROTOTYPE

pw: Soundcheck123

THE VALIDATION PHASE

After a mobile usability session with 5 participants we created a spreadsheet to document results and feed that back into informing the higher fidelity pre-development version.

Key Takeaways

  • Mobile app should be tested on mobile
  • Value of user feedback
  • Not Spotify but Spotify
  • Refine functionality (i.e. reminder behavior, determine golden ticket/special event aspect)