Team Beachbody Cup:
November 2016

SUMMARY

The Team Beachbody Cup is a month-long team contest where Coaches have the chance to work together and push themselves to exceed their personal best. Coaches form teams, set goals and hold each other accountable as they earn Success Club Points and Cup Points throughout the month. Held twice a year, eligible Coaches have the opportunity to earn exciting rewards and help grow their business.

CHALLENGE

In order to keep interest high and Coaches engaged, we decided to update the design and logo, with the recognition aspect front and center once the promotion was launched. A mobile version was also a priority.

SOLUTION

Ultimately the landing page was created for pre and post launch versions so that Coaches could get up to speed before the launch and also see their point totals on a Leaderboard that was updated weekly. A priority was also to have the landing page look good on all mobile devices as well.

TBB Cup New Mockup

MY ROLE

Conceptualize and design the website, emails and all Social assets related to the project. I collaborated with our Vice President of Marketing, Senior Marketing Manager, and Lead Developer to complete this project.

TOOLS

Sketch, OmniGraffle, Illustrator, Photoshop, Dreamweaver.

RESEARCH

The marketing team and I explored new directions through collaboration and wireframes. The decision was made to have two versions of the landing page, both a pre and post launch version with a Leaderboard showing the top 25 teams for the duration of the promotion.  

TBB Cup Wireframes

VISUAL DESIGN

Once everyone was in agreement with the final layout, I created both desktop and mobile versions and used the new logo on all web and marketing assets.

Old Version

New Version

 

The new landing page was successfully launched with a more streamlined look and once the promotion started, participants can check the rankings on the leaderboard, which is now front and center.

 
 

VIEW SITE