Team Spirit Promotion

Team Spirit

Summary

Team Spirit was a fall promotion that got Coaches to team up and be recognized as the year’s Team Spirit Champion (minimum 20 members). The landing page consisted of various leaderboards and full participant list. Weekly emails were sent throughout November with updated point totals for each team. Social assets were created for weekly posts in our social channels (Facebook, Instagram, Twitter). This project launched on November 1st, 2016.

The Problem

After reviewing the lackluster response to our last ‘Fall Classic’ campaign we decided (based on user feedback) to go with a more feminine look, since the majority of our Coaches are female and the Cup and Fall Classic campaigns skewed more on the masculine side. We also made it a priority to think ‘mobile first’ so everything would look good on all devices.

The Solution

Switching to a more feminine look using lighter pastel colors, Team Spirit had much a better response. Pageviews and email opens jumped 4% from the Fall Classic and the email open rate improved from 17K to 21K, compared to the last Fall Classic campaign. It also increased use of the new MyChallengeTracker app and Increased sales for Core De Force Challenge Packs and Shakeology HD starts.

My Role

UI/UX Designer, Web Designer

Tools

Sketch, Photoshop, Illustrator

Design Planning and Research

After defining the problem and identifying the solution, the next step involves design planning and research. In this phase, I’ll build an inspirational mood board, sketch out ideas and build wireframe user flows that solves for user requirements.

Inspirational Mood Board

Mood Board
User Flow
User Flow

Hi-Fidelity Mockups

Next, after researching our past quarterly contests, we thought it would be a good idea to go with a softer, more feminine look, since both the Fall Classic the Team Cup were skewing a bit on the masculine side and not mobile friendly, which made viewing the leaderboard a challenge. Based on positive feedback once it was launched, we believe it was the right call.
Previous Versions of Promotions
Previous Promotions
Final Version
Team Spirit - Final

Key Takeaways

The biggest challenge with this project was to decide how to generate excitement and momentum for Coaches and keep things “fresh”. Based on research and user feedback, the decision was made to cater to the female audience more layout wise, which is what the majority of our Coaches are. With that in mind, the Team Spirit assets were created with softer pastel colors. Final Coach participation: 38,050 individual Coaches & 464 total teams (20+).
© Copyright 2018 - Toby Hernandez Design, Inc - All Rights Reserved
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